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Why should my business hire a freelance writer? I hear that question all the time; and invariably the answer is always the same; to maximize your marketing efforts while saving money at the same time! In my travels as a writer covering popular events for some of my customers, I always run into a business owner or two who will scoff at the idea that a freelance writer can develop content that will increase traffic to their site while providing their potential customers with valuable information that will encourage them take their calls to action.
My light retort is always, “did you know that article promotion is an evolved form of content SEO, that is published on 3rd party sites in order to act as a incoming link tool as well as build SERP index ranking and drive traffic to the site being promoted?” More times than not, as those internal wheels begin to turn in the businessman’s head, and he makes the connection, the next words out of his mouth are; “how much would that cost to promote my site?”
In the dark days of online marketing before Google entered the playing field of SERPs, SEO was all about smashing a lot of keywords into your HTML pages and letting Inktomi and DMOZ index them, and Ta-Da you now had content indexed ranked for your keywords.
As Google and the other major players in the search engine industry began to weed out the trash sites of poor and irrelevant content from their indexes, SEO began to take shape as a valuable “must have” tool for every website that wanted to make it to top 10 SERP status.
Now in the new era of instant content publishing, Google PageRank, blogs, and social networks, those “static” page sites that were once the boss of the online marketing world are now a thing of the past for the online marketer who wants to take one well written article and have it blasted to dozens of social sites, posted to his blog, and then get that article pinged to literally hundreds of RSS sites and directories with the single click of a button, and lets not forget that soon after all of this happens that the Google Bot will soon be crawling this content and adding it to its index!
The art of article promotion lies within the freelance writer who takes your businesses goods and services offerings and transforms them into keyword rich content that is easy flowing, engaging and filled with value and usefulness that will give your potential customer the information they need, while guiding them to the buy button!
